7 TYPES OF Online Advertising

7 TYPES OF Online Advertising


Online advertising has evolved since its humble beginnings as a static image that pops up at the top of a website. Now, there are a wide variety of advertising types you could use - we’ve listed the seven top types here (and tried to give you the quick definition for it).

1. Display Ads
The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way).
Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as:
Static images - these are your basic banner or square ads that appear around the content.
Text - these are text ads that are created by algorithms to make text ads relevant to the surrounding content.
Floating banners - these move across the screen or float above the regular website’s content.
Wallpaper - these appear and change the background of a website, filling the whole page.
Popup ads - these are new windows that appear in front of the website content; newly opened window displays the full ad so visitors can see.
Flash - these are moving ads that “flash” different content at the viewer.
Video - these are small video ads that autoplay or wait for the video to be played by the visitor.
Display ads are usually very affordable. If you contact the third party site directly, their rates will vary from site to site. If you go through a marketing site, they will charge you a base rate.
Some third party sites, like the Google Display Network, allow for demographic, geographic, contextual and/or behavioral targeting - all of which help you target the audience that would be most likely to be interested in your product or service.

 
Here are two types of Social Media advertisements:
·         Organic - creates loyalty and gives you feedback from your target audience; new form of Word-of-Mouth
·         Paid - leverage promoted posts and reach specific people
The best platforms to target are:
·         LinkedIn for B2B sales
·         Facebook for display and top of funnel marketing
·         StumbleUpon for amazing, attention-grabbing content
Other platforms to hit up if you have the budget for it:
·         Twitter
·         Google+
·         Pinterest
·         Instagram
·         Tumblr
·         Reddit
You can prepare your Social Media campaigns yourself or you can work with a marketing agency to prepare your campaign.
 
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